The “Unsnobby” Coffee
August 30th, 2008 by 
beafields 
McDonalds has a clever campaign running to promote its new McCafe line of coffees. Unsnobby Coffee allows visitors a chance to view the menu AND to send a clever “intervention” to their high-end, coffee-drinking friends by creating a “fill in the blank” e-mail using words like hoity toity and highfalutin. I sent an intervention to my daughters today. I won’t name the company I think they are going after, but I think I know who it might be (because I like the company!)
Leave it to McDonalds to get with the times…no surprise there.
Check it out. It’s pretty clever, and I have always wanted to know how to spell highfalutin.
Posted in Marketing to Gen Y | 
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