Gen Y Buzz.com Opens Today

Over the last six months, I have had a large number of people asking about how to market to and network with the young consumer. As with my other projects, the best way I know how to address this question is to talk to tons of Millennials AND business leaders from other generations who are marketing, branding and networking mavens to get them to weigh in on the topic (I kicked off the month of September by talking to Gen Y Branding Guru Dan Schawbel.)

As a result, Carol Dickson-Carr, Dale Noles and I have opened an online library, GenYBuzz.com, to support business owners in learning how to reinvent and revive their marketing strategies to make way for the new consumer. You can grab the special report on the topic to the right.

Over the next month, we will be talking to Scott Bradley, Misti Burmeister, Ryan Allis, Adair Cates, Chuck Hester and Isabella Murphy with  scores of resources to come behind their interviews to supplement their speaking topics. We look so forward to hearing from each of them as we launch this initiative. Class schedule is located here.

If you are a Millennial (someone born between 1977-1990 or thereabouts,) and if you are focusing your business efforts on marketing and branding for this generation, we would love the opportunity to interview you for our podcast. Please send an e-mail to bea@millennialleaders.com, or send me a message on Twitter (search under Bea Fields, and you’ll find me!)