Profile of College Students Spending

Their parents and grandparents may be cutting back but according to a recent report from Alloy Media & Marketing and Harris Interactive college students continue to buy. Researchers found that the 13-plus million college students in the US (aged 18 – 30) will spend more than $230 billion in 2008, a 20% increase year over year.

Big topics from the report:  Social Responsibility, Gen Ys are quite influential on their friends, and they want quality but at a great price.  They are also quite loyal to certain brands.  No surprises here.