Sep 21, 2010 Posted by beafields

Is Generation Y Passing on Buying a Car? You Weigh In!

Just read a great post on Yahoo Cars about Generation Y…well…frankly…passing on the choice to buy a car: “They’re more apt to ride mass transit to work and use car sharing services — pioneered by Zipcar — for longer trips. And car sharing choices are expanding, with car rental firms moving into the market, making it convenient for young folks to rent with hourly rates... read more

Jul 29, 2010 Posted by beafields

Doug Akin Named Best Youth Marketing Mind of 2010

Doug Akin of Mr. Youth has just been named the Best Marketing Mind of 2010. I can tell by his interview that he “gets” youth marketing.  He discusses the need for collaboration, transparency, authenticity and to have a “killer product” behind the brand. Mr. Youth has impressed me since the year 2006.  They truly stay ahead of the bleeding edge…they are the edge that all... read more

Jul 20, 2010 Posted by beafields

Pew Research: Millennials’ Likely Lifelong Online Sharing Habit

In a Pew Research survey from July, 2010,  about the future impact of the internet, a solid majority of technology experts and stakeholders said the Millennial generation will lead society into a new world of personal disclosure and information-sharing using new media. These experts said the communications patterns “digital natives” have already embraced through their use of social networking... read more

Jul 7, 2010 Posted by beafields

Top 11 Things Ever Realtor Should Do If They Want To Sell to the Generation Y Market

To start this article, I want to state a disclaimer!  I am NOT a real estate broker.  My only connection to real estate is my history of selling four homes and being marries to a commercial real estate man. But…what I do know is about the hundreds of conversations I have had with over 1,000 Generation Y (born 1977-1997) over the last four years about everything from how they choose their friends to... read more

Jun 4, 2010 Posted by beafields

In rough economy, college-bound teens face tough choices

In rough economy, college-bound teens face tough choices The college acceptance season was more stressful than usual for many Boston high school seniors. Paltry financial… Read more on Boston Herald read more