“Forget sticks, and stick with carrots instead. So says Brent Schulkin, founder of a fledgling movement of activist consumers employing a kind of reverse boycott that he calls a Carrotmob. The concept is simple: instead of steering clear of environmentally backward stores, why not reward businesses with mass purchases if they promise to use some of the money to get greener?”

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The Princeton Review has added a green rating to its annual ranking of the best colleges. This score measures how “environmentally friendly, responsible, and committed the institutions are.”The schools that scored 99 (out of 100) are:

• Arizona State University, Tempe
• Bates College
• Binghamton University
• College of the Atlantic
• Emory University
• Georgia Institute of Technology
• Harvard University
• University of New Hampshire
• University of Oregon
• University of Washington
• Yale University

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