Mar 23, 2011 Posted by beafields

Generation Y Calls for Highly Interactive Customer Service

I want to thank Pat Tith for sending along the article Why Gen Y-ers Are Better at Customer Service. You can also listen to my comments by podcast below. read more

Sep 21, 2010 Posted by beafields

Is Generation Y Passing on Buying a Car? You Weigh In!

Just read a great post on Yahoo Cars about Generation Y…well…frankly…passing on the choice to buy a car: “They’re more apt to ride mass transit to work and use car sharing services — pioneered by Zipcar — for longer trips. And car sharing choices are expanding, with car rental firms moving into the market, making it convenient for young folks to rent with hourly rates... read more

Jul 29, 2010 Posted by beafields

Doug Akin Named Best Youth Marketing Mind of 2010

Doug Akin of Mr. Youth has just been named the Best Marketing Mind of 2010. I can tell by his interview that he “gets” youth marketing.  He discusses the need for collaboration, transparency, authenticity and to have a “killer product” behind the brand. Mr. Youth has impressed me since the year 2006.  They truly stay ahead of the bleeding edge…they are the edge that all... read more

Jul 7, 2010 Posted by beafields

Top 11 Things Ever Realtor Should Do If They Want To Sell to the Generation Y Market

To start this article, I want to state a disclaimer!  I am NOT a real estate broker.  My only connection to real estate is my history of selling four homes and being marries to a commercial real estate man. But…what I do know is about the hundreds of conversations I have had with over 1,000 Generation Y (born 1977-1997) over the last four years about everything from how they choose their friends to... read more

Mar 23, 2009 Posted by beafields

How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign

I highly recommend this article from the April issue of Fast Company on how Chris Hughes used his genius in building online communities to help President Obama win his campaign. Never understimate the power of community and building a grassroots network…both online and offline…AND the intellectual horsepower and creativity our Millennial generation is bringing to our... read more